TikTok is the fastest growing social network in the world, with over 1 billion monthly active audiences. The ever-increasing number of TikTok users has made it a global platform for launching marketing campaigns. Samsung, Huyndai, Maybelline New York, Estee Lauder have used TikTok to advertise and promote new products. At the same time, the company continues to grow rapidly - in 2022 alone, advertising revenue reached $11.64 billion, and plans to increase it in 2023 to $18.04 billion.
According to Reuters, TikTok is currently estimates more than $300 billion. It is one of the most valuable private companies in the world.